Travelers who fly Alaska Airlines and Hawaiian Airlines now have a limited-time shot at 85,000 Atmos Rewards points and a $99 Companion Fare with the Atmos Rewards Ascent Visa Signature card, a refreshed version of Alaska’s former co-branded credit card issued by Bank of America. The offer is live now and applies to applicants who meet the $4,500 spending requirement within the first 120 days. It is drawing attention because the card still bundles airline-specific perks such as free checked bags, preferred boarding, and a companion ticket that can now be used on Hawaiian Airlines flights within North America when booked on alaskaair.com.
Context
The Atmos Rewards Ascent Visa Signature is part of the broader Alaska-Hawaiian loyalty reset, which brought both airlines under a more unified rewards umbrella. The card was previously known as the Alaska Airlines Visa Signature Card, but its core role remains the same: it is designed for travelers who regularly book through Alaska’s network and want extra value from a single airline-branded card.
One of the headline changes is the wider reach of the companion fare. According to the offer terms, the annual $99 Companion Fare can be used on Alaska Airlines and Hawaiian Airlines flights within North America, including routes to and from Hawaii, as long as the booking is made on AlaskaAir.com. The card carries a $95 annual fee, so the recurring travel credit is a major part of the value proposition.
Main body
The welcome offer is straightforward: earn 85,000 Atmos points plus a $99 Companion Fare after $4,500 in purchases during the first 120 days after account opening. That structure matters because it combines an upfront bonus with a second travel benefit that many cardholders may use long after the initial sign-up period.
The card also renews the companion fare each account anniversary, provided the cardholder spends at least $6,000 on purchases during the prior anniversary year. The fare requires taxes and fees starting at $23, and the booking must be made through AlaskaAir.com. For travelers who already fly Alaska or Hawaiian several times a year, that can create a repeatable discount on one of the higher-cost tickets in a trip.
Other travel perks are built into the card as well. Primary cardholders can get their first checked bag free on Alaska and Hawaiian flights, and the benefit extends to up to six guests on the same reservation when the airfare is purchased with the card. Preferred boarding in Group C is also available for the cardholder and up to six companions on the same reservation on flights operated by Alaska Airlines, Horizon Air, or SkyWest.
Beyond the airport, the card earns 3X points on eligible Alaska Airlines and Hawaiian Airlines purchases, 2X points on gas, EV charging, local transit, rideshare, cable, and select streaming services, and 1X points on other purchases. Cardholders can also get 20% back on eligible inflight food, beverage, and Wi-Fi purchases, and the card has no foreign transaction fees.
Bank of America customers may find an additional boost through relationship banking. The offer says eligible Bank of America or Merrill accounts can unlock a 10% bonus on points earned from purchases. The card also earns 1 status point for every $3 spent, giving frequent spenders another path to progress within the loyalty program without stepping onto a plane.
Data points and expert perspective
From a pure arithmetic standpoint, the welcome bonus requires $4,500 in spending for 85,000 points, which works out to roughly 18.9 points per dollar before regular category earnings are counted. The annual companion fare requires $6,000 in spending to unlock each year, so the card is structured to reward both initial sign-ups and ongoing use.
Travel analysts typically watch airline cards for two things: how quickly the sign-up bonus can be earned and how useful the recurring benefits are after the first year. In this case, the bag benefit can cover a cardholder plus as many as six additional travelers on the same reservation, which makes the card especially relevant for families and group trips rather than just solo flyers.
The broadened use of the companion fare on Hawaiian Airlines also signals how closely the two brands are being aligned. For consumers, that means the card’s value is no longer limited to a single carrier in the same way it once was, although the booking rules still point travelers back to AlaskaAir.com.
Implications
For readers, the key question is whether their travel pattern matches the card’s built-in perks. People who can use the companion fare, free checked bag, and preferred boarding may find the annual fee easier to justify than travelers who fly infrequently or outside the Alaska and Hawaiian networks.
For the airline and credit card industry, the offer shows that co-branded cards remain a powerful tool for driving loyalty during an integration period. The combination of a large bonus, recurring fare discount, and expanded cross-brand coverage suggests Alaska and Hawaiian are using the card to reinforce customer habits while their new loyalty setup matures.
What to watch next is how long the 85,000-point offer remains available, whether the airline makes additional changes to companion fare rules, and how Atmos Rewards evolves as the combined Alaska-Hawaiian ecosystem continues to take shape.
